소셜 서포터즈 및 브랜디드 콘텐츠

시우 이
2023년 3월 3일
1분 분량

1. 브랜드 서포터즈, 직접 선정 및 지원자 모집

ㆍ인플루언서 내 입소문을 위한 인스타그램, 포털 상위노출을 위한 네이버 2가지 매체 진행 1) 인스타그램 인플루언서 리스트업 및 '리빙' 카테고리 콘텐츠 전문가 섭외 2) 네이버 브랜드커넥트 통해 네이버 인플루언서 모집

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2. 인플루언서 계약 시 활용 저작권 획득으로 양질의 콘텐츠 자원 확보

ㆍ최다 포스팅 인원에게 리워드 제공으로 경쟁 유도, 자발적인 대량 포스팅 유도 ㆍ인플루언서 계약서 작성 시 브랜드 이미지 활용 동의로 인플루언서가 직접 제작한 양질의 콘텐츠 자원 다수 확보

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인플루언서 업로드 브랜디드 콘텐츠 일부